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Resources to Help You Sell More Flowers!

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The FMRF provides real purchasing data and reports to help you and the floral industry become more profitable!   

Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.

Industry Growth

Why I Support the FMRF

Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMRF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group

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About FMRF

The Floral Marketing Research Fund is able to conduct floriculture studies and provide FREE reports to the industry because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Research Fund TODAY to ensure funding and research for the future!

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AFE & FMRF Partnership

AFE and FMRF Partnership

The American Floral Endowment (AFE) established the Floral Marketing Research Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.

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Show Some Flower Love in New Video Contest

Show Some Flower Love in New Video Contest

A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...

New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...

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