The FMRF provides real purchasing data and reports to help you and the floral industry become more profitable!
Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.
The following FMRF Reports are available for download.
The Use of B2B E-commerce Technologies in the Floral Industry
Hugs & Smiles Promotion Campaign
Determining Consumer Preferences for Floral Design Elements / Eye-Tracking Study
#FlowerMarketingMonday and Flower Love Video Library
Floral Purchase Tracking Study$159.00
Increasing Floral Sales Through Pinterest
Consumer Preferences for Flowers as Gifts: Age, Segments, Substitutes and Perceived Risk
A Social Media Guide for Floral Retailers and Wholesalers
Purchasing Barriers Study for Non-Flower Buyers Results
2014 Funeral Directors and Flowers
Why I Support the FMRF
Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMRF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group
Donate to FMRF
The Floral Marketing Research Fund is able to conduct floriculture studies and provide FREE reports to the industry because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Research Fund TODAY to ensure funding and research for the future!
AFE & FMRF Partnership
AFE and FMRF Partnership
The American Floral Endowment (AFE) established the Floral Marketing Research Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.
ALEXANDRIA, VA – Jan. 28, 2019 – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was...
The American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its #FlowerLoveVideoContest, sponsored by Asocolflores and funded through the FMRF. The contest was created based on results from the 2016 FMRF-funded study...
A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...