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2nd Annual #FlowerLoveVideoContest Winners Announced

ALEXANDRIA, VA – Jan. 28, 2019 – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was...

Show Some Flower Love in New Video Contest

A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...
New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
FMRF Webinars

FMRF Webinars

PAST WEBINARS! Missed a webinar?  No problem — click on the links below to access the recorded webinars!   Floral Purchase Tracking Study Webinar Formerly called the Consumer Tracking Study and last conducted in 2005, AFE partnered with SAF to revive the...
Overcoming Millennials’ Barriers for Purchasing Flowers

Overcoming Millennials’ Barriers for Purchasing Flowers

In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...