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New Study Provides Strategies to Win Over Millennials

New Study Provides Strategies to Win Over Millennials

The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
2016 Consumer Research Studies Underway

2016 Consumer Research Studies Underway

The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
Funeral Directors and Flowers Report

Funeral Directors and Flowers Report

New Report Released  You must register and log in to access all FMRF Reports  A guide to floral tributes in funeral services, consumers’ reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...
FMRF Study Identifies Floral Purchasing Barriers

FMRF Study Identifies Floral Purchasing Barriers

The FMRF conducted a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and provides insight about what could capture new customers. “As a...
Reaching a Younger Demographic Through Social Media

Reaching a Younger Demographic Through Social Media

With prom celebrations just around the corner, reaching younger customers becomes even more important than usual. Pinterest, which now has more than 10 million monthly users, is an effective way to reach a younger demographic, and the free Social Media Guide for...