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New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
Overcoming Millennials’ Barriers for Purchasing Flowers

Overcoming Millennials’ Barriers for Purchasing Flowers

In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
New Study Provides Strategies to Win Over Millennials

New Study Provides Strategies to Win Over Millennials

The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
2016 Consumer Research Studies Underway

2016 Consumer Research Studies Underway

The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
Funeral Directors and Flowers Report

Funeral Directors and Flowers Report

New Report Released  You must register and log in to access all FMRF Reports  A guide to floral tributes in funeral services, consumers’ reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...