Consumer research is an expensive but necessary part of moving any industry forward. The floriculture industry is no different, and has much to gain by consumer-based research.
The research funded by the Floral Marketing Research Fund benefits the entire industry! Understanding consumer purchasing patterns and ways to reach them is vital to the industry. Join together to support these research efforts. Help us keep this and future research moving by making a donation to the Floral Marketing Research Fund.
Thank you for your support of the Floral Marketing Research Fund.
*Contributions to the FMRF are not deductible for federal income tax purposes as charitable contributions.