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Industry Growth

Why I Support the FMRF


Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMRF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group

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About FMRF


The Floral Marketing Research Fund is able to conduct floriculture studies and provide FREE reports to the industry because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Research Fund TODAY to ensure funding and research for the future!

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AFE & FMRF Partnership

AFE and FMRF Partnership


The American Floral Endowment (AFE) established the Floral Marketing Research Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.

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