FMRF News
FMRF Webinars
PAST WEBINARS! Missed a webinar? No problem — click on the links below to access the recorded webinars! Floral Purchase Tracking Study Webinar Formerly called the Consumer Tracking Study and last conducted in 2005, AFE partnered with SAF to revive the...
Overcoming Millennials’ Barriers for Purchasing Flowers
In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
New Study Provides Strategies to Win Over Millennials
The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
2016 Consumer Research Studies Underway
The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
