Who we are
Our website address is: https://floralmarketingfund.org
What personal data we collect and why we collect it
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this site, such as subscribing to our newsletter, registering for an event, submitting a comment, filling out a survey, downloading our media, or sending us feedback, we may ask you to provide certain personal information. This information will be provided by you as you fill out and submit an online form. It is completely optional for you to engage in any activity that necessitates the submission of Personally Identifiable Information. If, however, you do elect to engage in these activities, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), email address, employer, job title and department, telephone and facsimile numbers, and other personal identifying information. When ordering products or services on the site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web site’s Uniform Resource Locator (“URL”) from whence you recently arrived, which URL you next go to, the browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.
Contact US forms
Data that is captured in contact forms is stored in our database in order to respond to website inquiries. This data is kept safe on our servers indefinitely.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We currently use Google Analytics on this website. Google Analytics is a third party service that collects information about website visitors. https://policies.google.com/privacy
Who we share your data with
Sometimes we need to share your information with our third-party service providers, who help us provide and support the Services and other business functions. For example, we use service providers to assist with the following: analyzing data, hosting data, engaging technical support, processing payments, delivering content, mailing statements to subscribers, email distribution, and providing customer service.
These 3rd party services along with links to their privacy and data protection policies are listed below:
PayPal – Credit Card/ Payment Processing- https://www.paypal.com/us/webapps/mpp/ua/privacy-full
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Any data that is held by 3rd party resources will require you contacting them in order request data erasure.
Opt-out Links: Any recipient of email notices may opt out of receiving them at any time. To opt out of receiving emails, follow the unsubscribe instructions located near the bottom of each service update, newsletter, or promotional email, or email your request to firstname.lastname@example.org
Email Newsletters: You can view, change, or update any or all of your email newsletter subscriptions by going through the email preferences link in the footer of the email newsletter or contacting us at email@example.com
Marketing Emails: You can view, change, or update any or all of your email newsletter subscriptions by going through the email preferences link in the footer of the email newsletter or contacting us at firstname.lastname@example.org
Our contact information
Floral Marketing Research Fund
1001 North Fairfax St., Suite 201
Alexandria, VA 22314
How we protect your data
FMRF’s websites are protected with a SSL cert with the latest standards in order to protect traffic from your computer to our site. Additionally, our websites are scanned daily for malicious website code. We update our server software on a frequent basis in order to protect from hacking. All databases are hosted in a secure environment and are only accessed by web professionals.
What data breach procedures we have in place
In the case of a data breach by website hack, we perform a site cleaning via file by file scan/replace. We additionally will assess what if any data was accessed, and if deemed necessary will notify users within a 72 hour timeframe that their information may have been accessed, along with what information may have been disclosed.
What third parties we receive data from
We receive data from Google Analytics that shows us user traffic patterns on our website in order for us to determine what content our users are interested in viewing.
- Users can visit our site anonymously.
- Can change your personal information: • By logging in to your account
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
If at any time you would like to unsubscribe from receiving future emails, you contact us and we will promptly remove you from ALL correspondence.