Reports

The Floral Marketing Research Fund is pleased to provide you with consumer research and real purchasing data to help you and the floral industry become more profitable! 

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The following reports funded by the FMRF are available online:

  • Marketing Tactics to Increase Millennial Floral Purchases - NEW!
    This study explores innovative marketing strategies and tactics in order to better target Generation Y consumers.
    Sponsored by Asocolflores, the new study provides a detailed analysis about the floral consumption behaviors of Millennials. Results of the study reveal ways to effectively attract Millennials to floral products, as well as data on their attitudes, preferences and barriers to purchasing flowers.
  • 2016 Generations of Flowers Study
    GenerationsOfFlowersStudy-TitleSlide
    The American Floral Endowment (AFE), in partnership with the Society of American Florists (SAF), conducted the Generations of Flowers Study.

    Funded by the Floral Marketing Research Fund, this study is an update to the 2009 SAF study that explores motivations and barriers of how different groups perceive, buy and use flowers and floral outlets. The 2016 study evaluates and compares perceptions and purchasing/gift-giving behavior of flowers and plants against the 2009 study among three key generations: Generation Y, Generation X and Baby Boomers.
  • FMRF_report_2015Funeral Directors and Flowers - Insights into Floral Tributes in the Funeral Industry
    A guide to floral tributes in funeral services, consumers' reactions and feedback to improve relationships with floral retailers.
  • Purchasing Barriers Tracking Study for Non-Flower Buyers
    Provides the industry with brand new data about the barriers to and motivations for purchasing flowers.
  • socialmediastudyreleaseSocial Media Guide for Floral Retailers and Wholesalers
    Explores current social media research and usage among other industries to identify the most effective social media techniques that have the greatest applicability to today's floral industry businesses.
  • boxflowers1Consumer Preferences Study for Flowers as Gifts
    Gives important insight on how consumers perceive floral advertising, price, longevity, fragrance, appropriateness of flowers for gifts, specific occasions and other preferences.

Two NEW studies are also being conducted in 2017 funded by the FMRF:

  • Generations of Flowers3Consumer Purchasing Study
    Formerly called the Consumer Tracking Study and last conducted in 2005, this study will provide the industry with real purchasing data to help plan for inventories, marketing and pricing to help florists maximize their sales.
  • Social Media Marketing
    Are you missing a major selling opportunity through social media? A new project is underway to show you ways to effectively use social media to increase your sales.

Stay updated on these projects by connecting with AFE and FMRF on social media.

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